Own the moment food decisions are made.

We give food brands the ability to be part of the moment where consumers are deciding what to eat and buy, and the intelligence to understand it. Our data comes from real behaviour, in real kitchens, at scale.

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Trusted by 200+ FMCG teams across NZ & AU

Built using the largest real-behaviour grocery panel in ANZ

The missing ingredient in your marketing toolkit.

Show up as the sharpest brand in the room.

Retailers enter every ranging conversation with their own data and their own story, and it's all backwards-looking. Appetise shows you what's happening in shoppers' homes before your product lands on shelf: the occasions, the intent, the early signals no one else has visibility on. Category reviews, narrative and retailer-ready slides can be built in minutes, seasoned with insight the retailer simply doesn't have.

A sandwich image with a product research bar chart

Research and launch products people actually want.

80% of NPD fails because it's built on what shoppers say they'll do, not what they do. Surveys and incentivised panels give you aspirational behaviour, like the diet they mean to follow, the ingredients they intend to buy. Appetise observes real households as they search, plan, cook and shop. Unmet needs surface before your competitors see them. You validate with real behaviour before you commit a single dollar.

Pasta on a red tablecloth with a growth statistic

Know exactly what your media spend drove.

Every dollar traces back to a real household, a real shop, and a real sale. Brands on Shopper Media see 5 to 8x ROAS, not modelled and not estimated. This is measured from recipe discovery through to completed basket, across every major ANZ retailer.

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Get to know our products

Radish product interface over sliced radishes

Places your product inside the meal planning journey as a hero ingredient in recipes matched to real shopper needs. When a shopper adds that recipe to their list, your product goes with it. Every dollar is tied to a measurable sale, across every major ANZ retailer.

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Shopper Media dashboard interface over fresh produce shelves

Gives you category and brand insight that explains what's driving shopper decisions before it shows up in scan data. This is the full picture, from consideration to completed basket.

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How Shoppers are Using Appetise

From first search to final basket, every step is visible, and every decision captured.

Meal inspiration

Shoppers discover and search across 4,000+ recipes, or upload their own from social media, cookbooks and family favourites. At every step, we capture high-intent signals: the occasion, the cuisine, the ingredients, the need state and the moment appetite becomes intent.

Recipe discovery and search interface over green kitchen tiles

Basket Building

As shoppers plan meals and build their lists, we see every product consideration in real time: what got added, what got swapped, what got skipped, and the context behind each choice. It's observed behaviour, not claimed.

Substitution log insight shown inside a blue shopping basket

Completed Shops

Appetise's platform is integrated with every major ANZ supermarket. When the shop is done, we close the loop, attributing the sale back to the original intent signal. From first search to final basket, fully measured.