Be there before the food decision is made
The only platform that sits between 'what should I cook?' and 'what should I buy?', reaching shoppers with your product before the decision is made, not after.
Guaranteed ROAS for FMCG brands
Influence the food decision, and track the sale.
The hardest thing in grocery marketing is proving that your spend drove a sale. Shopper Media gives you full attribution from recipe discovery through to completed shop, across every major ANZ retailer.
Your product gets in front of high-intent shoppers as they decide what to cook and build their list to buy. We're the only channel in ANZ that reaches grocery shoppers mid-funnel, turning recipe discovery into product trial at scale.
This isn't impressions, clicks or vanity metrics. You only pay when a sale is made.
The Shopper Media Difference
Full-funnel attribution, not vanity metrics
No clicks. No impressions. Every dollar traces from recipe discovery through to completed shops across every major ANZ retailer.
Outcome-based, with 5-8x ROAS
You load up a wallet. It draws down only when a shopper takes your product to the checkout. No sale, no charge.
How It Works
01
Set your goal. Fund your campaign.
Tell us what you're trying to achieve: drive trial of a new product, reach younger households, expand into new meal occasions, grow a category. You set a budget from $6,000 and it draws down only as results are delivered.
02
Your product reaches shoppers across the journey.
We match your product to relevant recipes, occasions and shopper needs across the platform. Shoppers discover it as they plan their meals, add it to their list, and take it to the checkout at their preferred supermarket. Every placement is contextual, not interruptive.
03
Track performance in real time.
Your Shopper Media dashboard updates daily. See the sales your campaign built, the ROAS it delivered, which recipes are driving baskets, which SKUs are converting, and where you're losing to out-of-stocks, removals or competitor swaps.