Nice RiceAbout Appetise Insights
Nice Rice
San Remo
Meredith DairyWe built Appetise for the FMCG marketer who wants their time back.
You didn't get into this industry to spend your time deciphering which data sources to trust. You got into it because food is something people genuinely care about: a basic need, a source of pleasure, a daily ritual that matters.
The teams we work with aren't short on intelligence or ambition. They're short on time to use them. They're juggling range reviews, joint business plans, new product development, promotional calendars, and executive presentations, all at once, and often with fewer people and a smaller budget than the year before.
Appetise gives them that time back and the data to back these decisions. So you can spend less time playing catch-up, and more time being early to the insight.
We're building the future of grocery shopping.
Thousands of Australian and New Zealand households use Appetise every week to plan what to eat, shop and buy. This experience will always be free and accessible for consumers.
As the largest first-party grocery panel in ANZ, we're here to help you get closer to the real shopper journey.
We're not like other panel data. Claimed research or purchasing behaviour doesn't capture the middle: the moment your product was considered, preferred or overlooked.
Every data source the grocery industry looks to, from loyalty programmes to scan data and social listening, has the same blind spot: the domestic kitchen. We see it in real time.
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