Angel Bay's Breakfast Breakthrough
“Appetise provided valuable insights that led to the successful launch of our Breakfast Beef Sausage Patty.”
Becky TurnbullMarketing Manager | Angel Bay
TLDR
- Validated a breakfast-led growth opportunity before launch.
- Built a retailer-ready story grounded in real shopper behaviour.
- Expanded into a new occasion without cannibalising existing products.
The challenge
Angel Bay needed to understand whether a breakfast occasion could support new product development at scale.
The insight
Appetise surfaced real household behaviour around morning meal planning, ingredient intent, and basket context.
The outcome
The team used the insight to sharpen the launch narrative and support conversations with retail partners.
Customer SuccessNew Product
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